Riu Palace Tikida Agadir Reopens After Extensive Renovation, Elevating Luxury Tourism in Morocco

Tuesday, March 4, 2025

Riu Hotels & Resorts and Tikida Group have unveiled the fully refurbished Riu Palace Tikida Agadir, their 5-star beachfront resort in Agadir. Originally opened in 2012, the renovated hotel now offers 456 upgraded rooms, enhanced dining experiences, and state-of-the-art entertainment facilities, reinforcing its status as a premier luxury destination on Morocco’s Atlantic coast.

The refurbishment project aligns with Morocco’s Vision 2025 tourism strategy, which aims to attract more high-end travelers and elevate the country’s reputation as a top global travel destination.

Modernized Rooms & Elegant Interiors

The renovated guest rooms now feature a contemporary, functional design, incorporating luxurious materials such as marble and hardwood to balance modernity with Moroccan tradition. All rooms now include walk-in showers, with suites offering both showers and bathtubs for a more indulgent experience.

The hotel’s redesigned foyer is brighter and more spacious, thanks to a large skylight that enhances natural light. Guests can now enjoy a new Cappuccino patisserie café, offering a selection of gourmet coffees and pastries, as well as a revamped Lobby Bar with direct access to a fully refurbished terrace.

Expanded Dining & New Culinary Experiences

To provide guests with diverse dining options, Riu Palace Tikida Agadir now features five restaurants, including:

• Le Santal Buffet Restaurant – Redesigned with a cozier ambiance and an extended outdoor terrace with a retractable pergola, ensuring comfort regardless of weather conditions.
• Pepe’s Food Grill – A casual poolside eatery offering daytime snacks.
• Steak House – A grill-focused restaurant, utilizing part of the snack bar terrace for an exclusive nighttime dining experience.

These updates align with Morocco’s Sustainable Tourism Program , which focuses on enhancing the quality of hospitality services while promoting eco-friendly resort development.

Upgraded Entertainment & Leisure Spaces

The resort’s entertainment areas have been significantly improved, including:

• A transformed lounge bar, now functioning as a full-scale theater, featuring a larger stage, table service, and an open-air terrace for dynamic performances.
• A new 24-hour Sports Bar, equipped with large screens for live sports broadcasting.
• Three outdoor pools, surrounded by expanded leisure areas for ultimate relaxation.

These enhancements cater to Morocco’s growing luxury tourism market, supported by government initiatives such as the Maroc 2025 Plan , which promotes diverse and high-quality tourist experiences across the country.

RIU’s Growing Presence in Morocco

With the reopening of Riu Palace Tikida Agadir, RIU Hotels & Tikida Group now operate six properties in Morocco, totaling 2,271 rooms across:

• Agadir: Riu Palace Tikida Agadir, Riu Tikida Dunas, Riu Tikida Beach
• Marrakech: Riu Tikida Palmeraie, Riu Tikida Garden
• Taghazout: Riu Palace Tikida Taghazout

By investing in high-end renovations, RIU is reinforcing its commitment to Moroccan tourism, contributing to the country’s economic development while enhancing guest experiences.

As Agadir continues to position itself as a top-tier travel destination, the reopening of Riu Palace Tikida Agadir marks another step in Morocco’s luxury hospitality evolution, offering visitors an unparalleled blend of elegance, comfort, and Moroccan charm.